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Great-Tasting Brita® Water: It's Good for the Planet
Since 1966, Brita® water filters have delivered the great tasting water consumers want without the waste and cost of bottled water. To further reduce bottled-water waste, The Brita Products Company and Nalgene Outdoor Products have teamed up to encourage consumers to kick their bottled-water habits.
At FilterForGood.com®, consumers can pledge to switch to reusable water bottles filled with home-filtered water. Making the pledge takes only seconds, but can have a long-term effect on the earth by helping to reduce the more than 60 million plastic water bottles thrown away every day in the United States. A single Brita® pitcher and filter (1 pound of plastic) can replace 300 standard 16.9 ounce containers of bottled water (15 pounds of plastic), thus saving energy and the use of petrochemicals to make plastic. And that doesn't include the fuel needed to transport bottled water from plant to store.
Switching to reusable water bottles and home-filtered water is good for consumers' bank accounts, too. The average Brita® pitcher filters 240 gallons of water a year for about 19 cents a day. To get the same amount of water from water bottles would require 1,818 16.9-ounce water bottles a year. At an average cost of a dollar a bottle, that's $4.98 a day.
Beginning in early January 2009, consumers can recycle Brita® water pitcher filters through a program with Preserve, the leading maker of 100 percent recycled household consumer goods. Preserve offers an environmentally friendly recycling infrastructure for No. 5 polypropylene plastic, a primary material in Brita® pitcher filters, through its Gimme 5 recycling and reuse program.
Preserve will collect the filters to use in its line of eco-friendly, 100 percent recyclable personal care, tableware and kitchen products. Preserve products made in part from Brita® filters will be available at leading retailers, allowing consumers to purchase new sustainable products they helped create.
Read the Nov.18, 2008 press release for more information about this program. |
