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Corporate Social Responsibility Home

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Brita® Water: It's Good for the Planet

 

Clorox® Bleach: Salt of the Earth

 

Clorox® Bleach: A Heritage of Safeguarding Health

 

Clorox® Bleach: Protecting California Oaks

 
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Glad® ForceFlex®: A Greener Garbage Bag

 

Green Works®: It Works, Naturally

 

Kingsford®: A Leader in Responsible Charcoal Manufacturing

 

A Leader in Developing Sustainable Packaging

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Glad® ForceFlex®: A Greener Garbage Bag

Introduced in 2004, Glad® ForceFlex® trash bags have changed the way consumers deal with garbage. Through a unique diamond texture that allows the bag to stretch around objects to help prevent rips and tears, consumers can fill it, stretch it and stuff it with just about anything. The stretch is what makes it strong.

But revolutionary stretch isn't the only thing Glad® ForceFlex® bags have going for them. They're better for the environment, too. The Glad® ForceFlex® design saves more than 1 million pounds of plastic film per year than the previous Glad® trash bag.

In 2007, 150,000 Glad® trash bags were donated to New Orleans for garbage-cleaning efforts during and after Mardi Gras.

The Glad Manufacturing Company reuses nearly all rejected product or scrap plastic, and what it cannot use is sent to a third-party for recycling. We help save energy and waste by including "wide-spec" resin (the "raw" form of plastic) in Glad® trash bags, which might otherwise have to be reworked or scrapped by resin suppliers. In 2005, we reduced packaging material for 32 Glad® trash bag product items by an average of 45 percent, resulting in a significant reduction in the use of paper board and improved freight efficiency.

Clorox works closely with the American Red Cross to assist with disaster relief efforts.  Just a few examples include:

  • In July 2007, we donated 234,000 bags for flood cleanup in Kansas.
  • In June 2008, we donated 16,000 bags for flood cleanup in Iowa and Wisconsin.
  • In October 2008, we donated19,000 bags for Hurricane Ike disaster relief.

Additionally, for more than 25 years, Glad has supported Keep America Beautiful in its efforts to improve communities across the U.S. through litter prevention, waste reduction and beautification initiatives. Glad donates 3 million trash bags per year to Keep America Beautiful.

Did You Know?

According to Dr. Abel Wolman, former president, American Public Health Association, sodium hypochlorite, the basic ingredient in Clorox® liquid bleach, has saved more lives than any other substance made by man, due to its ability to reduce waterborne disease.

 

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